Sports streaming company DAZN signs a deal with Pragmatic. Also, the company is opening a sportsbook.
DAZN will send off another business, settled in Gibraltar, to work sports wagering under the new brand, which will carry on with work in various managed regions. Pragmatic will provide the platform via a multi-year agreement with the streaming firm.
Pragmatic launched its sports betting product recently. Gambling news reports said that operators showed interest in the product during its launch.
DAZN Signs a Deal with Pragmatic
DAZN said that the new sports wagering business would foster a convenient, helpful, and seamless experience for casual players to enjoy with DAZN’s live streams. Also, it is part of the company’s venture into casual in-play wagering.
The move came after DAZN last year recruited Shay Segev, previous CEO of Entain, as its new Chief Executive Officer. Aside from Segev, DAZN likewise recruited various Entain leaders, including Ian Turnbull as EVP for wagering and gaming and Sandeep Tiku as CTO.
The combination of sports betting and media is the future. The partnership brings a top sports media firm and a sports betting, technology partner. Also, their goal is to develop innovative experiences for fans. In addition, it aligns with DAZN’s commitment to revitalizing the sports streaming experience by providing a more comprehensive range of digital entertainment for sports fans.
DAZN added that the new wagering product would have a soft launch at the beginning of the 2021-2022 European football season in August. As a result, bookie pay per head operators will have another competitor entering the market.