Esports Technologies appoints Michael Holm as the company’s new Affiliate Director. His new responsibility is to streamline the firm’s affiliate platform. Also, he could leverage the existing affiliate partners network.
Holm has extensive iGaming experience that he can use to maintain a constant level of performance in various markets. Also, he has experience handling several products that include sportsbooks, casinos, and esports.
In 2004, Holm started his iGaming career as a poker affiliate. According to affiliate software insiders, Holm worked as an operations executive in 2010. It led to him working for the affiliate departments of Redbet, Evoke Gaming, and Twin Casino.
Esports Technology New Affiliate Director
Holm said that he is happy to move into the booming esports industry. Also, his goal is to create the definitive affiliate product for the market. Esports Technologies worked with Holm several times in the past. They said that his understanding and knowledge of the affiliate sector are unparalleled.
Holm can help Esports Technologies start an affiliate program for esports and their business. Also, it came at a time when the company is in the process of expanding and developing.
At present, Esports Technologies is a top provider of esports betting products and software. It filed a patent application for its technology that improves the wagering experience for esports and sports live streaming events.
The technology allows sportsbooks to integrate esports and sports betting across live-streaming platforms, including YouTube, Facebook Gaming, Hulu, Twitch, and Amazon TV and Gaming. For instance, it can be used in the proposed online sports betting New York market.
The patent filing is the first step for the company to enhance the betting experience for players. Also, live streaming has grown in popularity in recent years. In 2020 alone, fans watched over 27 billion hours of esports in Twitch, Facebook Gaming, and YouTube Gaming.
